Helpful tips for creating and distributing flyers to market your child care business
Flyers are one of many ways to promote your in-home or family daycare business. I’ve compiled some helpful tips for making, posting and handing out flyers:
- Keep the flyer colorful but simple with the name of your daycare in large letters
- Create a simple, but attractive and relevant logo
- Make sure to list your days and hours of service, the age ranges of children you will care for, describe your meal service, and include your phone number
- As a security precaution, Do NOT list your full address on the flyer. Simply describe the area (for example: A quiet, safe residential area near downtown Huntington Beach)
- If your daycare cooperates with government subsidized programs, list this information
- Make sure to list the best and/or unique features of your daycare. For example if you or your staff has an FCS degree or has acquired a certain number of ECE units, has special certificates or has attended special workshops, you offer infant or extended hours, or all organic foods, be sure to highlight these aspects of your business
Flyers can be distributed door to door and placed on cars parked in family friendly places.
Flyers can be posted in laundromats, churches, community centers. For flyers you will post in public areas, make sure to use regular letter sized sheets and include convenient tear away sections on the bottom which include the name of the daycare center and phone number.
For more for in-home or family daycare, see Books for Home Daycare Businesses.
