Not too long ago, I wrote an article about the many methods of marketing your family daycare. The internet is your friend when it comes to publicizing your family daycare or childcare center. One of the most effective means of doing so is through creating a weblog.
A weblog (usually called a blog) is an online journal or diary. Your blog can stand alone or can be a component of a website or webpage. My favorite blog site is Blogger. It’s a free website that allows you to publish your blog using simple yet professional templates. If you are ambitious and would like to create a blog from scratch, more power to you! There is a great tutorial from Howstuffworks.com on how to create a blog which is definitely worth checking out.
Create an informal, entertaining, and personal blog which talks about your current activities, lesson plans, and your day-to-day experiences. You can talk about things like your daily menus, your policies, behavioral strategies, and developmentally appropriate practices. Update it regularly and encourage others to post comments. Upload photos, make it personal, and get creative.
The blog benefits you in two ways: It creates visibility for your business and it also creates a platform for parents and childcare providers to also share their ideas and experiences, which can never be bad for improving your business. So get blogging!